Health Care Marketing Analysis Paper

Marketing for Health Care Lydia Wooten Health Care Marketing Analysis HCS/539 November 26, 2012 Debra Schrager Health Care Marketing Analysis Planned Parenthood has been established since 1916. That was created by women named Sanger, her sister, and friend that created a birth control clinic. They develop Planned Parenthood for the reasoning on fighting for women's health, rights, and equality. The company stood for each right of individual to have control of his or her fertility regardless of income status, marital status, race, age, nationality, or sexual orientation. Sanger incorporates the American Birth Control League, an ambitious new organization that embraces the global issues of world population growth, disarmament, and world famine† (Planned Parenthood, n. d. ). Planned Parenthood provides many services on reproductive health services and for reason they are the largest in the U. S. including cancer screening,  HIV  screening and counseling, contraception, and   abortion. Other health services may not offer family planning as Planned Parenthood does and they help serve a large proportion of women.Planned Parenthood helps care, test, and treat a large part of the population including teenagers, men and women. Several corporations and media are against the organization for reasons but Planned Parenthood believes they are the help, face and voice for the people who need counseling or aid. Throughout this paper I will describe how product, pricing, place, and promotion are important to the establishment of Planned Parenthood. Product Planned Parenthood is design for a health services to assist anyone whether young, male or female and assist them in many areas.Some of their services are checkups for reproductive or sexual health problems, infertility screening and referral, routine physical exams, vasectomy, and prostate cancer screenings along with many more services. Women who are seeking specialized health services have the opportunity to rec eived their services which include contraception’s which can be birth control or morning after pill, abortions, screening, testing such as HIV/AIDS or any other sexual transmitted disease, pregnancy testing, prenatal care, infertility, and general health care.Pricing Planned Parenthood offer affordable services to all that seek health care service. The price will vary based on the type of procedure that will be needed  such as abortion range from $350 to $485. One good option that Planned Parenthood offers is a service where it is little or no cost that depends on the family size or the income of the patient. â€Å"Planned Parenthood works to make health care accessible and affordable. Some health centers are able to charge according to income. Most accept health insurance.If you qualify, Medicaid or other state programs may lower your health care costs (Planned Parenthood, 2012). For instance, if a single parent makes less than $2,522 per month it is possible there health service can be low cost or even free because of the low income due to cost of living. For patients who qualify for free services include birth control, pap smears, emergency contraception, and sterilization. Another reason why Planned Parenthood Price is free or low cost than other health services because they rely on donations from other avenues.Planned Parenthood receives one-third of its budget, $300 million, from the Federal Government from US taxpayers (Parker, 2008). Place Planned Parenthood is national known and they have over 77 locations throughout the U. S. and just recently they are global. â€Å"There are 77different independent local affiliates that operate over 800 health centers around the United States† (Planned Parenthood, n. d. ). Each health facility offers different services due to regulations that some health clinics may offer and it could be illegal at other clinics such as abortions. Planned Parenthood offers Information for teens at the clinics.There is counseling for the teens which allows them to understand certain changes that occurs with their bodies as well as support and which gives them extra guidance if they were to get pregnant or decide to have an abortion. Each clinic also has a counselor who is available to help those patients overcome difficult times or understand why things are happening to them. The employees are trained to help with all type of health services and counseling methods to help the patients understand the organization but also to help the organization to understand the patients. Promotion Planned Parenthood is promoted by Action Fund engages in educational and electoral activity, including legislative advocacy, voter education, and grassroots organizing to promote the Planned Parenthood† (Planned Parenthood Fund Inc, 2012). Planned Parenthood is advertising with billboards all around the U. S for their services, Internet access for the new generation, and publishing commercials on television to help export their services to help create new patient clientele. Another major promotion Planned Parenthood is established is the Susan G Komen breast cancer foundation.There foundation has recently joined together with Planned Parenthood to promote the importance of breast examination and early cancer detection. Another promotion tool that was recently used was during the debates from both candidates on prochoice or choice for the status on Planned Parenthood. The marketing tool has promoted in rural areas where majority patients who are without health insurance or low income families normally live. Marketing and Partnerships Planned Parenthood has partnered with the girl scouts where they appeared on NBC Today Show and show their support for the Organization (Beckman, 2012).Just recently Planned Parenthood is joining with MTV and Kaiser to raise awareness on STDs to the youth. Interesting fact for the campaign that they encourage people of all ages to get themselves tested on STD s which was called get yourself tested (GYT) (Planned Parenthood, 2009). Planned Parenthood made a great move with Partnering with MTV so the advertising can direct their attention on young adults and teenagers which were marketable. MTV is an advertising tool that focuses on those who live in rural areas or people who are undecided on what is the best health care service to partake in.Target Market Prior till now, Planned Parenthood focused more on communication to the public by advertising and by helping the black communities in the United States. Most of the Planned Parenthood in America clinics was strategically put in place that is located in black neighborhoods and schools. Since the Federal Government is responsible for one-third of the funding for Planned Parenthood, advertisements that are in federal buildings are vital to the success of Planned Parenthood.The majority of the federal buildings are set up for programs that deal with citizens in poverty. This becomes another good reason for the use of Planned Parenthood advertising in such buildings. Planned Parenthood offers little to no cost medical care and services for those who may not have and need some type of health insurance. They also offer tools for parents to better help them communicate with their teens about sex, and other life-changing decisions. With these tools, parents can help build their own relationships with their teens.Understanding the target market will help any organization to find the right type of organizations to collaborate with as well as to discover different ways to promote and marketing campaigns directed to their target market. Conclusion Planned Parenthood has continued to offer different birth control options to many women in need for over 95 years. They also offer a wide variety of services for men and not just women as well. They provide preventative care, testing, and treatments of STDs for teens and adults.Planned Parenthood has recently been in the news due to t he loss and regain of funding and promotion of the Susan G Komen Foundation. Planned Parenthood has also been a part of the presidential campaign and debate to whether abortion should be allowed or not. Planned Parenthood strives to help people who are at or below the poverty level by offering their services at little to no cost. Planned Parenthood has also targeted the youth population with the recent GYT campaign where they teamed up with MTV to promote testing for STDs. Planned Parenthood has made a name for itself, whether it has received a good or bad name.Regardless, many people have used the services that Planned Parenthood has to offer. References Beckman, B. (2012). Girl Scouts partner with Planned Parenthood! Time for a boycott?. Retrieved from http://www. illinoisrighttolife. org/GirlsScouts_PlannedParenthood. htm Parker, S. (2008, June). Planned Parenthood and the ‘marketing of meaninglessness'. Retrieved from http://townhall. com/columnists/starparker/2008/06/30/p lanned_parenthood_and_the_marketing_of_meaninglessness/page/full/ Planned Parenthood. (2009, Spring). A Test You Want to Fail: 1 in 4 US Teen Girls has an STD.Retrieved from http://www. plannedparenthood. org/northeast-pennsylvania/files/Northeast-and-Mid-Penn/PP_newsletter_Spring_09. pdf Planned Parenthood. (n. d. ). Health Info ; Services. Retrieved from http://www. plannedparenthood. org/health-topics/ Planned Parenthood of Nassau County, Inc.. (2012). Fees ; Payment Options. Retrieved from http://www. plannedparenthood. org/nassau-county/fees-payment-options-5062. htm Planned Parenthood Action Fund Inc. (2012). We are Planned Parenthood. Retrieved from http://www. plannedparenthoodaction. org/about-us/about-us. htm

Assisted Living Volunteer Experience Reflection

Assisted Living Volunteer Experience Reflection Austina Burton Robert Frost, a famous American poet, wrote, â€Å"Somewhere ages and ages hence: Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.† This is an excerpt from one of his most well-known poems, The Road Not Taken. It intends that in making this choice, one is trying to distinguish oneself from the rest of the world by taking the less traveled road, or the less popular decision. This indicates a person who is ready to take a chance, and to face a challenge. This is directly related to the foundation of The Davis Community, where I volunteered at this semester. In 1963, Champion McDowell Davis was a retired railroad executive. He began with a vision to create a positive living environment for aging men and women. This vision inspired him to transform his family’s former peanut plantation into, what is today a 50-acre not-for-profit community, where seniors choose to live (Davis, 2014). The Health Care Center, at The Davis Community, welcomed its first residents in 1966. In 2000, Champions Assisted Living was completed, which added another support service in the Davis Community. In 2010, the Rehabilitation and Wellness Pavilion was added, to provide seniors with a modern fitness center, outpatient therapies, and short-term inpatient care (Davis, 2014). Agency Information The part of the Davis Community I volunteered in was Champion’s Assisted Living. Its exact address is 1007 Porters Neck Rd, Wilmington, NC 28411. The Davis Community campus is located at Porters Neck, on a 50-acre campus (Davis, 2014). It is only a quarter of a mile from the Intracoastal Waterway. The campus is settled in a woodland location with luxury homes, yacht basins, and golf courses in close proximity. Nearby to the property is Plantation Village, an independent, not-for-profit residential community for seniors (Davis, 2014). The Davis Community is only 12 miles from Historic Downtown Wi lmington, and the campus is within easy reach of the Wilmington International Airport and major roadways. Their phone number is 910-686-6462 (Davis, 2014). The person who was my supervisor was the activity director at Champions. Her name is Vicki Hardiman. My orientation was on January 24 th , then I volunteered every Monday since January 27 th . I skipped Monday, March 3 rd because I was on spring break. Then my last day was on April 7 th . What I Did During the orientation, I was welcomed in immediately. I was given a handbook and an application to fill out. There were other volunteers there for an orientation. At the end, we were given a tour of the building. On my first day I painted in the memory care unit, with the memory care patients. I helped a woman named Marilyn. The second day consisted of crafts and bingo, and, on my third day, there was a sing along group that came to perform, and then I helped with bingo. On the fourth day, I got to take control of my own activity be cause the staff was short-handed. I conducted a trivia game for half an hour, with the general population. The fifth day I volunteered consisted of craft time and bingo. On the sixth day, I attended craft time in memory care, and then I got to bake cookies. On the seventh day I volunteered, I got to watch a woman play the piano and sing, then I helped during bingo. The eighth day was really fun. I got to help Vicki do a trivia game, and then help with bingo. On my last day, I set up the recreation room for bingo, then helped get residents to the homeschooled children’s play on the second floor.

Stress and coping Essay Example | Topics and Well Written Essays - 2750 words

Stress and coping - Essay Example Again sometimes certain happy occasions are considered â€Å"stressful†. For instance the birth of a child, moving to a new house, or promotion in the workplace may prove to be stressful. This may be because one is not prepared to deal with such events. Stress is personal and there are different forms and levels of stress. How one copes with stress varies from individual to individual. Each individual looks at a situation differently and hence copes with it differently. Often people react to situations with fear and anxiety, all signs of stress, because these situations had caused stress in the past. For instance a student who has failed in an examination may feel stressful the next time he takes an examination. Every individual exhibits different coping skills. Hence two persons will not respond to a situation in exactly the same way. If a person responds to stress in a negative way it may affect health and happiness. By understanding the stress inducing situation and responding accordingly one can handle stress effectively. Today in the modern world life is full of demands, worries and frustration, all causing a certain amount of stress. Stress has almost become a way of life. Stress per se is not bad. In small amounts it may motivate you and help you to perform better. But when a person is constantly under stress it may affect his mind and body. According to Hawkins (1994), â€Å"†¦too much or too little stress can have deleterious effects on performance with resultant effects on the health of the individual and the organization.† Again, the impact of stress on health depends on our perception of the event that causes stress and how we react to the situation. Sometimes an event may motivate or even energize us. For instance events such as taking a vacation or winning a game may energize you. Sometimes we may perceive an event as stressful and react to it in a way that can have a negative effect on our mental and physical health.

Quantitative analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Quantitative analysis - Research Paper Example History confound defines events that occur during the data collection process to influence the dependent variable without effects from independent variable. The events may increase effects of the independent variable or reduce them and therefore compromises validity of data. Maturation confound however defines transitions in research participants’ cognitive or physical properties towards different rationale by the same person. A longitudinal study may involve change in age that associates with improved rationale and physical characteristics that may change an individual’s perception. Other factors such as education, stress, and physical strain may also influence a person’s rationale into different perspectives during a study. Test confound is another challenge to quantitative research and defines differences in results because of a research participant’s previous experience with the test instrument and the experience influences results from values that wou ld be observed on first encounter with the same test. Interactive effect is another threat to quantitative research and defines association between two or more confounds in a study. Interaction between treatment and history is an example results in different values from actual effects of a study’s independent variables (LoBiondo & Haber, 2013). Challenges of quantitative research are evident and offer a basis for differentiating between quantitative and qualitative research. Their understanding are therefore important, not only for development and implementation of qualitative research initiatives, but also for understanding differences between the two research methods in order to ensure development of a suitable research methodology for a study (Allwood, 2012). History confound is a significant threat to quantitative research because of its potential to alter results in a study. History can occur in a study’s internal or external environment and this defines the exten t to which it may be significant to a study. In a study to investigate effects of lecturers’ appearance on effectiveness of learning process, an independent forum on learning skills that averts students’ attention from a lecturer’s appearance is an external historic factor to the study. A seminar to lecturer’s on how to improve their lecturers is however, an external historical factor and both offer significant potential to shifting the relationship between lecture’s appearance and effectiveness of lecturers. The extent of such an impact on results further depends on effectiveness of the history factor. The challenge is based on factors beyond rationale of research participants and therefore defines independence from bias, unless the history event is selective to influence a proportion of research participants and their associated data. In the absence of bias, history has uniform impacts on phenomenon of study and therefore ensures reliability of c ollected data because of a possible uniform shift in relationships. Consistency in measures will therefore be attained in a historically confounded study but validity will be compromised because of lost accuracy on the effects of independent variables on the subject dependent variable. Possible existence of reliability but not validity in a data

Competition among Hospitals for HMO Business Case Study

Competition among Hospitals for HMO Business - Case Study Example The independent variables are: an index of relative hospital prices for HMO business in each market (price); high tech-capability; teaching status (teaching or non-teaching); ownership status (non-profit, for-profit, or public); and location. To provide answer to the second research question, that is, to account for the effect of the structure of the hospital market on market share, three variables were added: no. of hospitals in the market, no. of HMOs in the market, and the HMO penetration rate. For both price and non-price attributes, the regression test pointed to an effect on market share variables. Hospitals with lower prices had a bigger share of HMO business. The more high-tech a hospital was, the greater the share in the HMO business. Teaching hospitals were more preferred by HMOs than non-teaching ones. On the effect of ownership: on average, nonprofit and public hospitals had less market share than for-profit ones.

ETHICS OF ANIMAL COLLECTION Essay Example | Topics and Well Written Essays - 500 words

ETHICS OF ANIMAL COLLECTION - Essay Example 25) disagrees with this concept that confining animals in a zoo is not beneficial to the society. He denotes that keeping animals in a zoo helps to protect animal species that are in danger of extinction (Parish and Taylor, 2010, p. 31). Michael (2000, p.33) denotes that keeping animals in a zoo is beneficial because it will help to educate the public on a variety of animals, and their various characteristics. Blanchard (2011, p. 19) and Michael (2000, p. 35) denotes that the main ethical reason for the existence of Zoos is for the purpose of conserving wild animals. In fact, Parish and Taylor (2010, p. 22) denotes that Zoos have changed their policies over the last decade in order to focus on animal preservation. To achieve this objective, Parish and Taylor (2010, p. 26) denotes that Zoos have embarked on creation of breeding programs that are meant to replace the existing extinct and endangered animal species. Michael (2000, p. 39) further denotes that Zoos have initiated programs that are aimed on educating the public on the importance of conserving these animals, and their benefits to the eco-system. Twine (2010, p. 46) further believes that Zoos have initiated programs whose main aim is to raise money for purposes of conserving and preserving the animals under their protection.

The Organization as a System Assignment Example | Topics and Well Written Essays - 500 words

The Organization as a System - Assignment Example Eliminating the 20% of the individual problems still leaves the system thereby calling for change in system aspects like policies, equipment, and materials. 9. In order to achieve the required change, organizational management must work towards identifying the constraints within the system, including past practices, guidelines, unspoken taboos, guidelines, and personal experiences that shaped their decisions. 10. The three levels of the fixes are: level one: prompt output fixing by correcting all associated problems; level two: process fixing by rectifying the process responsible for the problem; and level three: system fixing involving changing the system to eliminate any flaws that led to the faults. The digestive system in humans and animals is designed uniquely such that it turns food into energy required by the body to live on. The output of the digestive system is solid waste that is stored in the rectum waiting for excretion. The digestive system involves organs like the mouth, throat, Esophagus, stomach, small intestine, large intestine, and liver (Starr, Evers, & Starr, 2010). The input to the digestive system is food. Food digestion occurs in the mouth, where it is mixed with saliva, then through the pharynx into the esophagus tube that delivers the food into the stomach. From the stomach, food pieces are mixed with powerful enzymes and acid that continually breaks it down turning it to paste. Using enzymes from the liver and the pancreas, food paste from the stomach is further broken down in the duodenum while jejunum and ileum begin nutrients absorption into the blood vessels for circulation in the body. The output, which is solid waste, is stored in the goes to the large intestine or